AmaWaterways Launches AmaMora During Record Year for New Ships

By    James Shillinglaw,  Jun 06, 2019

No this year is not all about AmaMagna, the largest river ship on the Rhine. Turns out AmaWaterways is just in the middle of a season of inaugural sailings. On Monday, June 3, the luxury river cruise line celebrated the debut of AmaMora on the Rhine River.

Embarking on her maiden voyage from Amsterdam to Basel, the 156-guest ship is the third of a trio of new ships being introduced by AmaWaterways in 2019, a record-breaking achievement since the company began in 2002. AmaWaterways fleet now numbers 23 modern ships following the launch this spring of AmaDouro on the Douro River and AmaMagna on the Danube River.

“We are always excited to introduce new ships to our innovative fleet, but this season has been especially rewarding and significant for us,” said Rudi Schreiner, president and co-founder of AmaWaterways. “We’re thrilled to introduce AmaMora to the Rhine River and look forward to continue exceeding our guests’ expectations with a luxurious onboard experience, enriching shore excursions, exquisite dining venues and of course, the AmaWaterways touch that turns an interesting voyage into an unforgettable personalized experience.”

Like her sister ships AmaLea and AmaKristina, AmaMora offers 78 staterooms, almost all of which feature AmaWaterways’ signature twin balconies. On board, guests can experience top cuisine, including exquisite regionally-inspired dishes paired with hand-selected wines at the Main Restaurant and the intimate Chef’s Table Restaurant, as well as an all-day tapas menu, afternoon tea, complimentary daily Sip & Sail cocktail hour and a 24-hour coffee station.

AmaMora features a wide range of amenities, including connecting staterooms well-suited to meet growing demand from multigenerational families. Guests looking to stay active even while on vacation can take advantage of the ship’s Wellness Program, featuring group fitness classes led by a dedicated Wellness Host and a well-equipped fitness center and Sun Deck walking track.

As the newest member of the river cruise line suited for active travelers, AmaMora carries a fleet of complimentary bicycles and organizes guided hiking and biking tours for guests to explore each incredible destination while cruising through the Netherlands, Germany, France and Switzerland. For the more relaxed traveler, there is plenty of room to lounge by the heated Sun Deck pool, which features a swim-up bar, as well as enjoy massage and hair salon services. In addition, the ship features complimentary high-speed Wi-Fi and in-room Entertainment-on-Demand.

Guests looking to immerse themselves in the local culture can take advantage of a line-up of up to 20 complimentary tours to choose from during a seven-night cruise. Highlights include the Rhine Gorge lined with 40 castle ruins and special interest tours like Lahneck Castle visit by candlelight.

AmaMora will be blessed by her godmother, Libbie Rice, co-president of Ensemble Travel Group, along with AmaWaterways’ executive team and local dignitaries during a christening ceremony in Lahnstein, Germany during the week of July 15, 2019.

Sailing between Amsterdam and Basel, AmaMora will offer the seven-night Enchanting Rhine and Captivating Rhine itineraries, as well as Christmas Markets on the Rhine itineraries between Nov. 25 and Dec. 23. In addition, returning guests will be recognized with a special Christmas Markets on the Rhine sailing on board AmaMora, departing Nov. 24 as part of the company’s first-ever Loyalty Appreciation Month.

“We are very honored to have a river cruise company like AmaWaterways at the Port of Amsterdam,” said Monic van der Heijden, commercial manager of cruises at the Port of Amsterdam. “AmaWaterways is an example of an exceptional partner for the port due to important factors like their sustainable practices and disciplined captains.” For more information, call 888-626-0994 or visit