Cunard has announced exceptional demand following its 2027 program launch, with a 55% increase in nights booked during the first seven days compared to the equivalent 2026 launch period. Both UK (up nearly 50%) and North American markets (up over 100%) drove this strong performance.
Key Program Highlights:
- 195 new itineraries spanning April 2027 to January 2028
- 115 destinations across 32 countries, including 93 UNESCO World Heritage sites
- Enhanced port experiences with 18 overnight calls and 33 late-evening departures
- First time since 2018 all three Queens offering roundtrip UK voyages, increasing Southampton capacity by 54%
Luxury Suite Surge: Queens Grill and Princess Grill suite bookings jumped over 100% compared to the previous year’s launch, indicating strong appetite for Cunard’s exclusive Grills experience. Queen Mary 2’s iconic Transatlantic Crossings continue performing strongly as a flagship offering.
Unique Insight: The dramatic 100%+ surge in luxury suite bookings reveals a fascinating post-pandemic travel evolution – affluent travelers aren’t just returning to cruising, they’re upgrading significantly. This “luxury flight to quality” suggests that Cunard’s traditional emphasis on service excellence and exclusivity is resonating powerfully with travelers who now prioritize space, privacy, and premium experiences over value. The fact that North American bookings doubled while luxury suites surged indicates Cunard has successfully repositioned itself as the ultimate aspirational cruise choice for discerning travelers seeking authentic ocean liner elegance rather than resort-style cruising.
