The Cruise Lines International Association (CLIA) has released its annual industry report showing robust growth with 37.7 million passengers projected for 2025, up from 34.6 million in 2024. The industry generated a record $168 billion in global economic impact in 2023, supporting 1.6 million jobs worldwide.
Key Growth Drivers:
- First-time cruisers: 31% of passengers in the last two years were new to cruise
- High loyalty: 82% of cruisers plan to cruise again; 25% of repeat cruisers sail 2+ times annually
- Generational appeal: Gen-X and Millennials leading demand, with nearly one-third sailing multi-generationally
- Expedition boom: Fastest-growing segment with 22% more passengers in 2024 vs. 2023
Industry Investment:
- 11 new ships launching in 2025
- 56 new ocean-going ships on order through 2036 ($56.8 billion investment)
- 50% of new capacity by 2028 will use LNG/methanol engines
- 72% of fleet will have shore power capability by 2028
Caribbean remains most popular (43% of passengers), followed by Mediterranean destinations. North America saw 13% growth as the top source market.
Unique Insight: The explosive 22% growth in expedition cruising signals a fundamental shift in traveler psychology – passengers aren’t just seeking entertainment and relaxation anymore, they’re craving authentic discovery and environmental connection. This trend, combined with 31% first-time cruisers, suggests the industry has successfully evolved beyond its “floating resort” image to become a legitimate adventure travel platform. The fact that expedition growth outpaces mainstream cruising indicates that today’s travelers prioritize unique experiences over amenities, positioning smaller, exploration-focused vessels as the industry’s true growth engines.
